Gould’s experience and extensive paper knowledge enabled us to make a swift change to a suitable alternative paper, which allowed us to considerably reduce our costs
Print & Production Director
The Client
We commenced discussions with a magazine publisher in June 2011, and implemented the solution in the August.
The Problem
Due to increasing cost pressures, we asked our paper supplier Gould Publication Papers, for advice on alternative paper grades, which could provide us with a cost saving, whilst not impacting hugely on the quality of the publications.

All of our magazines were using a standard light weight coated (LWC) silk 70gsm text stock. The recent price increases had added a further 5% to our paper spend.
Action to Solve The Problem
Gould recommended that we should consider using an MFC (Machine Finished Coated) paper grade, and highlighted the fact that the MFC grades are bulkier papers with a similar brightness and whiteness to an LWC paper.

Gould also suggested several other suitable alternatives and provided us with cost comparisons for each option.

We settled on an MFC grade that had a Our final printed products now feel thicker, even though we have reduced the paper weight by 10 grms. This change has  resulted in us purchasing 15% less paper.
The Outcome
Overall we have a paper that is virtually as bright, bulkier and still retained a matty feel. More importantly we have benefited from massive price savings and cost reduction.