What Is Print Performance?
Print performance can be very subjective dependent upon the expectations of the end user. However, to put it into context, it is an assessment of the printed image on the given substrate. This may be based on the opinion of how well the paper performed on press or it may be judged on the overall print result of ink gloss and colour balance of the subject matter.
Quite often the results of the printed image are measured against criteria and proof, which are generated under different conditions. For example, colour balance, delta gloss etc cannot be measured to the same specification of expectation if a different substrate is used.
The original supplied images will have a direct impact on the final result; size, variable tonal range, sharpness and colour balance all contribute towards the final result. Paper also has a huge impact on the final result of your images, so letting Gould help you to make the right choice will take the stress out of your production plans. Paper trials are always a valuable option when first selecting your substrate.
How to get the best resultsThe good news is that it has become easier to achieve a good colour match on press but it is important to have a good relationship with your printer; one who understands what you are seeking to achieve with your images, ink and paper. They will be able to offer the best format and most efficient way to satisfy your print requirements and optimise the advantages of ink on paper.
Completing the Printing JobThe art of printing is a language of its own, but whereas ‘outsiders’ just see words and pictures, to papermakers, printers and publishers they are the medium by which they convey their ideas and messages to end users. Therefore, you should always ensure that your work is press passed carefully by your production team and you can request support from Gould’s own technical services manager who speaks the language if you would like support.