Direct Mail Publishing
In the beginning...
Since the very first mail order catalogue of Aaron Montgomery Ward, in 1872, the idea of selling directly from the manufacturer to the customer has grown to phenomenal levels in the 21st century. As a result of this growth, the Direct Mail publishing sector has acknowledged that the paper product is paramount to achieve both on-line and off-line sales, particularly in the last five years. Today, at least one third of internet sales are initiated by mailings.
Although on-line activity continues to increase, statistics have proven that sales demand continues to increase when mailings touch down.
How we save direct mail publishers money:
|Paper Price (our global buying power)||Clever Paper Alternatives|
|Publication Size Analysis||Postage Savings|
|Printer Excessive Waste|
The future for Direct Mail Printing
Whilst the internet will continue to grow as a channel for order placement, it is recognised that the future of Direct Mail catalogues will continue to have a significant influence on future buying patterns.
Why choose Gould as Your Paper Supplier for Direct Mail?
Working closely with your production and marketing teams, Gould will ensure that the correct paper weights are chosen to minimise postage costs, whilst ensuring the grade of paper compliments the subject matter on the page.
Our complimentary paper management system will calculate to the kilo your paper requirements, ensuring only the paper needed to print your publication is ordered and delivered to your elected printer.
We work closely with your selected printer to ensure optimum reel widths and wastage levels are achieved. We provide you with a detailed report after each print event, which highlights if the printer has over used or under used on paper, allowing you to claim back the cost of the over usage.
Whether your consumption is 2 tonnes or 2,000 tonnes, our paper management service caters for all of your paper requirements. We currently supply Direct Mail customers who produce 16 page catalogues with a 10,000 print run through to customers who produce catalogues with 576 pages and a seven million print run.