REDUCING PAPER COSTS
“Gould’s experience and extensive paper knowledge enabled us to make a swift change to a suitable alternative paper, which allowed us to considerably reduce our costs”
Print & Production Director
The ClientWe commenced discussions with a magazine publisher in June 2011, and implemented the solution in the August.
The ProblemDue to increasing cost pressures, we asked our paper supplier Gould Publication Papers, for advice on alternative paper grades, which could provide us with a cost saving, whilst not impacting hugely on the quality of the publications.
All of our magazines were using a standard light weight coated (LWC) silk 70gsm text stock. The recent price increases had added a further 5% to our paper spend.
Action to Solve The ProblemGould recommended that we should consider using an MFC (Machine Finished Coated) paper grade, and highlighted the fact that the MFC grades are bulkier papers with a similar brightness and whiteness to an LWC paper.
Gould also suggested several other suitable alternatives and provided us with cost comparisons for each option.
We settled on an MFC grade that had a Our final printed products now feel thicker, even though we have reduced the paper weight by 10 grms. This change has resulted in us purchasing 15% less paper.